Robin Hancox: Building Audiences, Sustaining Theatre, and Inspiring Communities

In this episode of UnEDited, Ed catches up with Robin Hancox, Head of Sales and Marketing at The Mayflower Theatre and Mast Studios, to chat all things theatre, marketing, and community magic. Robin shares what it takes to put bums on seats (literally) at one of the biggest theatres in the South, how they’re keeping the arts alive post-pandemic, and why getting younger audiences hooked on theatre is more important than ever. 

 

From navigating the logistics of touring productions to convincing a city to rally behind its theatre, Robin’s got the stories, the insights, and maybe a little bit of theatre gossip. Whether you’re a marketing pro, a lover of the arts, or just wondering how a show makes it from stage to city, this episode will have you thinking differently about what goes on behind the curtain. 

 

Grab a cuppa and tune in, you don’t want to miss this one!