Remon Pepers: Optimising Ad Spend, Audience Insights, and Personalising Programmatic

In this episode of UnEDited, Ed sits down with programmatic powerhouse Remon Pepers to unravel the ins and outs of modern advertising. Buckle up as they dig into how optimising ad spend, personalising programmatic, and harnessing deep audience insights can revolutionise your marketing strategy. Remon shares his expert take on the data-driven magic of programmatic, why it’s a game-changer for targeting individuals (not just personas), and how brands can stay transparent and sustainable in a world of evolving privacy laws. From case studies to the future of advertising in augmented reality, this episode is packed with insights to help you make every penny count. Ready to level up your ad game? Hit play and dive in – this one’s essential listening for any marketing leader ready to embrace the future.