Alex Hayes: Digital Transformation Truths, Failures, and Fixes

In this episode of UnEDited, Ed sits down with Alex Hayes, founder of Digital Transformation Nation, to demystify the often misunderstood world of digital transformation. Wondering why 70% of these projects fail? Spoiler: it’s rarely the tech. Alex unpacks the real secrets—how culture and bold leadership can make or break a transformation, and why it’s often more about people than software. If you're a CEO, marketer, or simply trying to navigate the chaos of digital change, this episode is packed with refreshingly candid insights and practical tips. Don't miss this no-nonsense guide to getting transformation right.