The UnEDited Marketing Podcast

Calvin Innes: Nerd Culture, Brand Loyalty and Creating Genuine Connections

What do Pokémon, K-pop and B2B onboarding processes have in common? More than you’d think, especially if you're a marketer. 
In this episode of UnEDited, Ed sits down with Calvin Innes, Creative Director and GM at JVM Nerd, to talk about the rise of nerd culture, the power of fandom, and why brands that want real loyalty need to move beyond audience building and start creating genuine connections. 
From gamifying corporate training to collaborating with pop culture IPs, Calvin shares what it takes to tap into passionate communities (without getting it horribly wrong), and why understanding your audience is all about knowing what they care about and WHY! 
Whether you're B2C, B2B, or still pretending this doesn’t apply to your brand, this one's packed with insights that might just change how you think about marketing. 

Helen Cutmore: Balancing E-Commerce, Retail, and Brand Growth

Hey there, listeners! In this episode of UnEDited, Ed sits down with Helen Cutmore, Marketing Director at De’Longhi, to tackle one of the biggest headaches in modern marketing. How do you balance e-commerce with retail without losing your brand in the process? 
With a CV that includes Bacardi, PepsiCo, and now De’Longhi, Helen knows exactly what it takes to adapt global brands to local markets, navigate the tension between brand-building and performance marketing, and prove that retail still has a place in a digital-first world. 
She also lifts the lid on what great marketing leadership actually looks like, how to structure teams that actually deliver, and the lessons she’s learned from moving across industries. 
If you’re leading a marketing team, shaping brand strategy, or just love hearing how the biggest names in the industry make the big calls, this one’s for you. 

Matthew Leopold: Leadership, Brand Strategy, and AI in Legal Tech

If your sales and marketing teams can often feel more like rivals than allies, this episode is for you. 
 
Ed sits down with Matthew Leopold, Head of Brand, PR & Content at LexisNexis, to break down what it really takes to align these two powerhouses. They get into why so many sponsorships fall flat, how to build a brand with real impact, and the leadership skills that separate the best from the rest. 
 
Matthew also shares his perspective on the future of marketing in legal tech, where AI is reshaping everything from brand positioning to customer trust. With years of experience navigating the intersection of marketing, law, and technology, he reveals the risks and opportunities leaders need to know about now. 
 
Packed with practical insights, hard truths, and a few laughs along the way, this is one conversation marketing leaders won’t want to miss. Tune in now! 

Haley McPherson – Building Brands & Relationships in Specialist Finance

In this episode of UnEDited, Ed sits down with Haley McPherson, Group Marketing Director at Enra Specialist Finance, to break down the challenges of marketing in a world where relationships drive success. 
They dive into how to balance brand-building with hardcore sales, the art of working with intermediaries (and getting them to actually sell your product), and why marketing in specialist finance is anything but boring. Haley also shares her insights on building a powerhouse marketing team and how to make an impact in a risk-averse industry. 
If your business relies on partnerships, sales teams, or reputation-led marketing, this one’s for you! 

Robin Hancox: Building Audiences, Sustaining Theatre, and Inspiring Communities

In this episode of UnEDited, Ed catches up with Robin Hancox, Head of Sales and Marketing at The Mayflower Theatre and Mast Studios, to chat all things theatre, marketing, and community magic. Robin shares what it takes to put bums on seats (literally) at one of the biggest theatres in the South, how they’re keeping the arts alive post-pandemic, and why getting younger audiences hooked on theatre is more important than ever. 
 
From navigating the logistics of touring productions to convincing a city to rally behind its theatre, Robin’s got the stories, the insights, and maybe a little bit of theatre gossip. Whether you’re a marketing pro, a lover of the arts, or just wondering how a show makes it from stage to city, this episode will have you thinking differently about what goes on behind the curtain. 
 
Grab a cuppa and tune in, you don’t want to miss this one! 

Alex Hayes: Digital Transformation Truths, Failures, and Fixes

In this episode of UnEDited, Ed sits down with Alex Hayes, founder of Digital Transformation Nation, to demystify the often misunderstood world of digital transformation. Wondering why 70% of these projects fail? Spoiler: it’s rarely the tech. Alex unpacks the real secrets—how culture and bold leadership can make or break a transformation, and why it’s often more about people than software. If you're a CEO, marketer, or simply trying to navigate the chaos of digital change, this episode is packed with refreshingly candid insights and practical tips. Don't miss this no-nonsense guide to getting transformation right. 

Paul Bolwell: E-Com Success and the Cost of Mental Health

In this episode of UnEDited, Ed chats with Paul Bolwell, the man who took Wiggle from a tiny bike shop’s backroom to a global e-commerce powerhouse. Paul opens up about the mental health challenges that came with scaling a multi-million-pound business and the personal cost of success.  
Expect straight-talking insights on building a business, managing the chaos of success, and why it’s so important to treat your team like humans (radical, we know). Paul also dives into his latest venture, Green Snow, where he’s helping mega-brands like Team GB, Nestlé, and Solgar crush it in the world of fulfilment and logistics. 
Whether you’re in e-commerce, building a brand, or just want a brutally honest take on the cost of success, this episode is one you can’t afford to miss.

Collette Lux: From the BBC to Big Brand Challenges in Complex Sectors

Ever wondered how to build a brand that stands out in the chaos of complex, decision-heavy organisations? In this episode of UnEDited, Ed sits down with the brilliant Collette Lux, Chief Commercial Officer at VTCT, with a portfolio as impressive as it is inspiring: Unilever, the BBC, King’s College, and UCL. She’s been everywhere, seen everything, and got the T-shirt. 
Collette shares how she’s applied lessons from big commercial players like Unilever to the risk-averse worlds of education, not-for-profits, and skills organisations. From crafting iconic campaigns at the BBC (Perfect Day, anyone?) to reframing brand identities at King’s and UCL, she dives into the art of cutting through red tape, selling bold ideas to cautious stakeholders, and building marketing teams that actually deliver results. 
Expect a crash course in navigating politics, proving the value of marketing to sceptics, and why you should always treat everyone in the room (even the photographer’s assistant) like they’re the future CEO. Packed with practical insights, straight talk, and a few laughs, this episode is your ultimate guide to taking on those “big brand challenges” in even the toughest environments. 

Remon Pepers: Optimising Ad Spend, Audience Insights, and Personalising Programmatic

In this episode of UnEDited, Ed sits down with programmatic powerhouse Remon Pepers to unravel the ins and outs of modern advertising. Buckle up as they dig into how optimising ad spend, personalising programmatic, and harnessing deep audience insights can revolutionise your marketing strategy. Remon shares his expert take on the data-driven magic of programmatic, why it’s a game-changer for targeting individuals (not just personas), and how brands can stay transparent and sustainable in a world of evolving privacy laws. From case studies to the future of advertising in augmented reality, this episode is packed with insights to help you make every penny count. Ready to level up your ad game? Hit play and dive in – this one’s essential listening for any marketing leader ready to embrace the future. 

Timo Peach: Music, mayhem, and the art of devolution in business

Podcast Description: In this episode of UnEDited, Ed gets into a wild and witty conversation with none other than Timo Peach—musician, climate storyteller, and all-around creative wizard. Get ready for some seriously big ideas as they dive into devolution and why handing power back to local communities could be the secret sauce to authentic, sustainable business growth. From marketing to music to saving the planet, Timo and Ed dish out insights (and put the world to rights whilst doing it) on how storytelling, creativity, and embracing the “messy human stuff” can help businesses thrive. If you want to think outside the corporate box (and have a laugh while you’re at it), hit play now. This one’s a must-listen for anyone ready to shake things up!